Street Banker

How it runs

Plan Pick the release date, how long the campaign runs, the cities you are aiming at, your goals and the files you have.
Build Write the captions, pitches and emails here. Make the video in Motion and the cover art in Cover Studio, then attach the finished files from your Vault.
Schedule Set the dates, where each post goes, who does it, who approves it, and the tracking links.
Launch Post each piece on its day, on the channels you approved.
Adapt Look at the results and change the timing, the posts, the cities or the follow-up.

14-day, 21-day, 30-day, 60-day, 90-day — chosen from the release date, not from a template.

21-day rollout

Days are counted from release day. This is an outline, not a schedule: nothing here is anyone's real campaign.

Idea · Drafting · Awaiting Asset · Awaiting Approval · Approved · Scheduled · Published · Completed

Rollout plans: Build a 14, 21, 30, 60 or 90-day plan around a release date and get every moment it needs on a calendar.
Announcement and teaser sequencing: The order things go out in, worked backwards from release day.
Pre-save campaigns: A pre-save page that is live and collecting before the record is.
Platform captions and video concepts: Copy and short-form ideas written against the plan, not in a vacuum.
Playlist and press preparation: The pitch material assembled and ready to send.
Team assignments and approvals: Who owns a task, and what is waiting on whom.
Catalog reactivation: Campaigns for records that are already out.

Nothing posts itself: Street Banker prepares the post, the caption and the date. Publishing it is up to you, or a platform integration that is not live yet.
Email and SMS are integration-ready: The sequence is built and waiting on a provider connection.
Approval required: Anything that leaves the workspace passes through an approval first.
Video is made in Motion, cover art in Cover Studio: Street Banker does not cut video. Each post's edit plan says what to make; Motion is where you make it, and the finished file comes back through your Vault. Cover art is made in Cover Studio.

Direct social publishing: Connecting a platform account so an approved post goes out on schedule.
Live impact tracking: Reading results back from the platforms themselves rather than from what you tell it.