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The Artist
Operating System

Three lanes. One system.

Which lane fits you?

Pick the line that sounds most like where you are. You will get one lane and the reason for it — and all three are set out below either way.

All three lanes

01Distribution Release the Record

Get your music released with the core infrastructure: delivery, release tools, metadata support, smart links and launch essentials.

You have the record and you need it out, correctly and on time.

  • Delivery to the stores and services
  • Metadata and credits kept release-ready
  • Smart links and pre-save pages
  • Statements read and reported back to you

02Development Build the Artist

Add deeper creative, strategic and growth support through Artist Twin guidance, rollout planning, audience development and artist-building tools.

The releases are landing and the next thing you need is a plan around them.

  • Everything in Distribution
  • Artist Twin guidance on releases and artwork
  • Rollout planning built backwards from release day
  • Audience and fan development, read from your own data

03Partnership Build the Asset

For artists with momentum who are building long-term value through catalog strategy, higher-touch support and partnership-level opportunities.

There is a catalog behind you and the question is what it is worth in five years.

  • Everything in Development
  • Catalog strategy and rights work
  • Higher-touch support on the decisions that compound
  • Partnership-level opportunities, case by case

Take the lane, or argue with it

Every lane starts the same way: your catalog, your statements, your record. The rest follows from the work.